Veronica M. Lannan entered the field of hearing healthcare with a clear purpose: to make a meaningful impact in people’s lives. With three years of experience and a focus on hearing aid technology, she’s passionate about helping individuals rediscover the sounds that connect them to the world. For Veronica, hearing care goes beyond sound — it’s about restoring confidence, joy, and the ability to fully engage in life’s most important moments.

Veronica believes that every hearing journey is deeply personal. Her approach centers on building trust and understanding each patient’s unique needs. By blending clinical expertise with genuine empathy, she works to improve hearing while enhancing overall quality of life. Her goal is to empower patients to stay connected to the relationships and experiences that matter most.

Veronica finds joy in both faraway travels and local adventures. She enjoys hiking, staying active outdoors, and diving into new ideas through books. Above all, she treasures time with her family, which brings balance, inspiration, and happiness to her everyday life.

Dr. Rachel Afrahim was drawn to hearing healthcare for its unique blend of science, problem-solving, and personal impact. Inspired by her grandmother’s journey with hearing loss, Rachel saw firsthand how improved hearing can restore confidence, strengthen relationships, and reconnect individuals with the world around them. Her passion lies in helping patients not just hear better — but live better.

Dr. Afrahim creates a welcoming environment where patients feel heard, respected, and empowered. She listens closely to understand how hearing challenges affect daily life, and she explains each step of the evaluation and treatment process in clear, relatable terms. Her care is personalized, whether it involves hearing aids, communication strategies, or ongoing support. Through empathy, education, and trust, she helps patients take charge of their hearing health with confidence.

Rachel is currently learning to play music, which has deepened her appreciation for the role hearing plays in emotional and social connection. She enjoys spending time with family and friends, and finds balance through nature hikes that refresh her perspective and energy.

Charter Nicholson’s passion for healthcare is rooted in a simple yet powerful motivation: taking care of people. With over five years of experience as a Hearing Instrument Specialist, Charter brings a compassionate, patient-focused mindset to every appointment, helping individuals reconnect with the world around them through better hearing.

Charter’s care philosophy combines a patient-based approach with proven scientific methods and established best practices. He takes time to understand each person’s unique needs and applies tailored solutions that are both effective and empowering. His goal is to ensure every patient feels heard, supported, and confident in their hearing journey.

Outside of work, Charter enjoys sports and the energy they bring to life. Whether watching a game or staying active, he brings the same enthusiasm and team spirit to his personal interests as he does to his professional care.

Cherokee Stewart’s journey into hearing healthcare began with her daughter, who was fit with her first set of hearing aids at age four. Motivated by a desire to understand hearing loss and support her child, Cherokee entered the field and quickly discovered a deep passion for helping others reconnect with the world around them through better hearing.

Cherokee treats every patient like family, offering the kind of care she would want her own loved ones to receive. She builds personal connections by learning about her patients’ interests and hobbies, creating a welcoming and supportive environment. Her compassionate approach ensures that each individual feels heard, respected, and empowered.

When she’s not working, Cherokee enjoys reading and crafting. She’s also currently learning American Sign Language (ASL), further deepening her commitment to inclusive communication and care.

Zach Jernigan’s journey into hearing healthcare was shaped by a lifelong passion for sound and a deep desire to help others. With a Bachelor’s degree in Audiology and a background in audio engineering, Zach brings a unique blend of technical expertise and heartfelt care to his work. His commitment to improving lives through better hearing is rooted in empathy and a genuine love for connecting people to the sounds that matter most.

Zach is driven by a strong sense of purpose and a dedication to patient satisfaction. He listens closely, programs devices with precision, and ensures each patient feels supported and confident in their hearing journey. The positive feedback he receives fuels his commitment to refine and elevate the care he provides continually.

Zach is a music enthusiast who enjoys playing guitar and exploring audio equipment. He’s also passionate about photography and cherishes time with his family of six—bringing creativity, warmth, and balance to both his personal and professional life.

Phillip Zamora’s journey into hearing healthcare began with a deeply personal experience—his father’s struggle with hearing loss. Witnessing the challenges his dad faced in connecting with family sparked Phillip’s curiosity and compassion, ultimately leading him to pursue a career where he could offer real solutions. With a background in speech pathology, Phillip shifted his focus to hearing instrument technology to help families like his own rediscover the joy of clear communication.

Phillip’s philosophy is simple yet powerful: “How can I find the best solution to my patient’s issue?” Whether it’s repairing a broken device or guiding someone through their first experience with hearing aids, Phillip listens closely and tailors his care to each individual’s needs. His goal is always to uncover the reason behind the visit and provide the most effective, personalized solution.

A passionate traveler and avid soccer fan, Phillip is constantly on the move. He loves hearing about his patients’ adventures and activities, and believes that shared interests help build stronger connections. If you’ve got a travel story or a favorite team, Phillip’s all ears—literally and figuratively